Published July 2, 2009
ORLANDO, Fla. — Do you tweet during church? Isn’t it rude?
David Loveless doesn’t think so. Loveless is lead pastor of Discovery Church, a nondenominational congregation that draws some 4,000 on Sundays to three locations in Orlando. The congregation has always thrived on the cutting edge, becoming among the first to embrace contemporary music and remove its steeple from its building.
Now the congregation is tweeting – using technology to discuss the gospel in 140-character cell-phone text updates sent via Twitter.
The technology emerged naturally here, as something parishioners brought with them to Sundays from the rest of their week. Loveless recognized it as a new way to communicate, and he began posing questions during his sermons and asking parishioners to “tweet” back by texting their responses.
Those responses were then woven into his sermons, creating an instantaneous dialogue between pulpit and pew.
“In John 1, when Jesus was referred to as ‘the Word that became flesh,’ God knew exactly what was the most relevant form of communication for the first century,” Loveless said. “It made people feel like, ‘My gosh, he talks my language.’ That would be people’s responses these days, in going, ‘My gosh, my pastor tweets.’”
It is the newest technology arriving in contemporary church services. In fact, it’s so new, and growing so fast, that there’s no data to say just how many churches have embraced it.
No longer is the cell phone such a pariah – only ringing cell phones are. Instead, church leaders are inviting worshippers to tweet and text their way through services as a way to share their prayers and reflections with neighbors in the pews, or their family, friends, and “followers” on Twitter.
“It’s a hot-bed issue right now, and people are on two sides of the fence about it,” said Matt Carlisle, a Nashville, Tenn.-based technology and new media consultant for faith-based groups and nonprofits.
“As Christians, we are to witness, we are to make disciples for Jesus Christ. And if we can embrace new technology to do that, I don’t see any reason why we shouldn’t embrace Twitter, why we shouldn’t embrace Facebook.”
Many church leaders embraced new media such as Twitter and Facebook long ago as a way to create an online gathering place and promote upcoming events. Now some are taking it further, encouraging tweeting and texting during services as a way to create dialogue and strengthen a sense of community.
In other congregations, Twitter has emerged quietly and organically, with parishioners tweeting their reflections during services in the same way they tweet their thoughts or activities throughout the week. The dialogue also allows real-time discussion and gives those who couldn’t make it a chance to monitor services from afar.
But isn’t it distracting? Doesn’t it detract from the contemplative and meditative nature of spirituality? Carlisle points out that parishioners long have been taking notes during services, and that never has been distracting to others.
“I don’t think the etiquette has been established yet,” he said. “Literally, within a year’s time, this thing has been happening at a handful of congregations.”
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